The international trademark registration process under the Madrid System is an important, effective and highly regarded system for obtaining trademark rights in multiple international jurisdictions. As part of a robust trademark registration strategy, it enables brand owners to obtain protection in certain territories cost-effectively, Marc Misthal, one of the Intellectual Property Attorneys in the U.S., once […]
Copyright is the exclusive right to control creative works created by the author, copyright owner and performer for a specific period. Works eligible for copyright protection in Malaysia are literary works; musical works; artistic works; films; sound recordings; broadcasts; and derivative works. “literary work” includes novels, stories and poetical works; film scenarios and broadcasting scripts; […]
Trademark infringement is an unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services. When infringement occurs, trademark infringement proceedings may be brought against the infringing user of the […]
By Lisa Tai, Law Graduate Kota Kinabalu Aside from the legal protection that a registered trademark provides, there are other reasons why it’s so crucial that your business has one—and they’re probably things that have never even occurred to you as a small business owner. Here are a few reasons why trademarks are your greatest […]
By Rachel Tsen Co-Founder of BRANDYOBIZ “A brand is a person’s gut feeling about a product, service, or organization.” “It is a gut feeling because people are emotional, intuitive beings.” It is a person’s gut feeling because brands are defined by individuals, not companies, markets, or the public. We tend to base our buying choices […]
A brand is a key component to any organization operating in the food and beverage business. Many of the world’s most successful companies, with their highly recognizable trademarks, are found in the food and beverage sector. For example, Starbucks, McDonald’s, KFC and Subway. How does trademark works for your F&B business? A trademark is a […]
How to connect your Brand with your consumers? “A brand identity is made up of what your brand says, what your values are, how you communicate your concepts, and your emotions you want your consumers to feel when they interact with your business. Essentially, your brand identity is the personality of your business and a […]
